Snickers is a brand name chocolate bar made by the American company Mars, Incorporated. Consisting of nougat topped with caramel and peanuts, enrobed in milk chocolate, Snickers has annual global sales of $2 billion.
In the United Kingdom, the Isle of Man, and Ireland, Snickers was sold under the brand name Marathon until July 19, 1990. Snickers brand Marathon energy bars have since been sold in some markets.
In 1930 Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until July 19, 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel.
Type
Confectionery
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